By Michael Pedersen, Project Lead and Founder of M INC. > change the game, May 8, 2017

Michael Pedersen and Teemu Kalliojärvi

I recently coordinated a pilot project on athlete and fan engagement in support of the fight against climate change at 2017 FIS Nordic World Ski Championships in Lahti, Finland. The pilot project took place on 22-25 February 2017. It was carried out in collaboration with Protect Our Winters Finland and forms part of a global project under the umbrella of Global Crisis Information Network.

In the context of the pilot project, professional athletes participating in the Championships were offered an opportunity to give video statements to their fans. These statements were focused on why it is important to care about climate change and how we all easily can help fighting climate change in terms of changing specific behaviors. Subsequently, random fans coming to watch the Championships were asked to view a 45-second edited athlete video statement and fill in a short questionnaire to measure what they thought of it.

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